TXT Six -Triple Four - Six Health puts Walsall ahead of the game

3 August 2006. Walsall Teaching Primary Care Trust today unveiled its secret weapon for winning the health war, with a £20,000 sponsorship deal for Bescot Stadium, home of the famous Saddlers Football Club.

The Fellows stand is renamed the txt 64446 Health stand, and anybody who does txt Health to 64446 will be rewarded with a free monthly health message for at least a year, or until they text back 'Finish'. Messages will cover alerts on heatwaves, advice on healthy eating, and seasonal reminders on such subjects as Binge Drinking and New Years' Resolutions.

This is the first time that SMS txting has been enrolled for health promotion on this scale in the UK, with an expected 1 million visitors to the stadium getting the chance to take part.